Monday, January 7, 2013

Mistakes?

Brilliant from my favorite marketing genius- Seth Godin


Two kinds of mistakes

There is the mistake of overdoing the defense of the status quo, the error of investing too much time and energy in keep things as they are.
And then there is the mistake made while inventing the future, the error of small experiments gone bad.
We are almost never hurt by the second kind of mistake and yet we persist in making the first kind, again and again.

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