Friday, August 19, 2011


A lot has happened.   The CPA's have approved Jamibeth's four year projected budget and I sent that on to Kelly, our lawyer. 

After she does her thing to get us incorporated we have something like 30 days to hold a board meeting and get the bylaws approved.   Then we are considered "incorporated".  Easier to begin raising money if you are something official!

Once we are an official thing, then the 501C (non profit status) part begins. That will take a longer time.

During that time we are going to be engaging in a year of "PREformances" (as my husband Andy termed them) throughout Greenwich and Stamford (perhaps NYC as well)   Those will be taylored events for our "tribe" of supporters that really prove our mission statement.  We also want to loan out our Broadway folks to other non profits and their Galas through the year.  Again, as a way of saying that we are a "thing" before we are a "thing", and here is what we do for the community.

Kind of like a traveling troupe, but with more lingering effects. And our PREformances mingle our new supporters and our "stars", as you would expect.

Speaking of fun performances, I will include a short video I took while I was on stage at the Stratford Festival last night.  That theatre went under about 25 years ago but it is such a cool space.  They don't use the inside anymore, but the outside theatre (shell) is great. The supporters in that area really are trying to at least bring back some performances in the summers, so enjoy my insider look at being on stage for this event below. If you can't see this short video on your email, just come back to the actual blog site:

Tuesday, August 9, 2011

Four year budget- DONE!

Thanks to the hard working Jamibeth Margolis (exec dir), who did the four year projected budget amidst running tons of auditions in NYC and directing a show, we are well on our way to being incorporated! Check our facebook page and add a comment to that post if you could.

The way it works:  Turn in 4-year projected budget to the accountant, Lynne, who looks it over for anything that might not work.  Then that all goes to the lawyer, Kelly, who starts the incorporation process. 

I understand that doesn't take too long.  After that, we have 30 days to hold a board meeting to vote on our by-laws.   Both Randy West (artistic dir of The Way Off Broadway theatre) and Todd Olson, (artistic dir of American Stages) sent me their by-laws as examples of what we need.   I have performed in shows that they directed. What great guys!

Next?  Playing around with all the stuff I learned at the Internet Marketing convention.  Reallllllly cool stuff ya'll.

Also made contact with the heads of Conquer Entertainment.  Completely innovative way to work with recording artists.   What a nice partner they will be with our theatre.  I mean, really, who doesn't want to be around famous recording artists who have a multi-million dollar company behind them?

Pic is of the Gala at the convention.

Monday, August 1, 2011


This week we are preparing to go to the Internation Convention for our internet marketing company.  25,000 of the best internet marketing minds will be gathering in Greensboro NC and we will be with them to learn the newest and best techniques to grow not only our own internet business, but to apply it to our theatre business.

If you haven't guessed by now, the way we are creating this theatre is based on newer marketing techniques as well as progressive internet and website initiatives.   I will never cop to being a tech genius, but I am smart enough to have surrounded myself with folks who are on the cutting-edge.  Many of them are my business partners who will also be heavily involved in the making and marketing of our theatre.  The Team approach has a much greater chance of success in my book than the solo approach. With any business

One to one (peer to peer, business to business, face to face) marketing is the approach we are taking with marketing our theatre, and that is something that we have been taught through our marketing company (and Seth Godin of course) It works so well that our marketing franchise is ranked #54 on the top 500 online retailers list!

So as I pack for this exciting convention I will be listening with my "theatre" ears for any business tips and tools that work so successfully in business that they just have to be applied to the arts.

ps our facebook page needs "liking"  ... new paradigm theatre