GREAT blog post by David Meerman Scott, author of The New Rules of Marketing and PR.
This example can be applied to every business. We will do it during Godspell rehearsals at the end of every rehearsal. Creating our "audience" by creating experiences and stories that they can relate to. TOLD BY THE PARTICIPANTS. Good experiment for when we have a full season.
One of the best quotes in this short video is, "Building experiences and building relationships more than customers. Building our business one diver at a time throughout the day".
When folks are happy they share. Tweet, Facebook, Reef Cam. Why not "Godspell Cam" or "Theatre Cam"? A genuine effort!
Apply this to any business. But especially the business of show.