Saturday, February 25, 2012

Times are a changin'

Below a repost by my favorite marketing guru Seth Godin.  I can see this at work in the theatre biz.  Agents are getting nervous because so many can submit themselves online. Businesses who copy headshots have seen a sharp decline in the need for their services even though we will always need a hard copy at times. Theaters themselves need to get on the digital train before it leaves the station.  And I don't just mean they need to get a Facebook page.  We are so good at calling ourselves "the creatives"so let's not stop progress by saying "the reality is...." let's visualize something that keeps pace with this decade.

One more updated thought, non profits need to think like businesses.

Perfect and impossible

The definition of a revolution: it destroys the perfect and enables the impossible.
The music business was perfect. Radio, record chains, Rolling Stone magazine, the senior prom, limited access to recording studios, the replaceable nature of the LP, the baby boomers... it all added up to a business that seemed perfect, one that could run for ever and ever.
The digital revolution destroyed this perfect business while enabling the seemingly impossible: easy access to the market by new musicians, a cosmic jukebox of just about every song ever recorded, music as a social connector...
If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.

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