From "The Producer's Perspective" Ken Davenport's blog.
In case you missed the news, Andy Warhol’s classic “Double Elvis” painting fetched a whopping $37 million smackaroonies at Sotheby’s on Wednesday. I know, I know . . . if you only knew they were auctioning it off you would have bid $38 million!
Well, unfortunately for you, this one is gone (interesting tidbit – there are actually 22 versions of this piece).
$37mm! You could produce three big budget musicals for that! Or 1/2 a Spider-Man!
Warhol is an artist’s artist, right? I mean, it doesn’t get much more modern art guru than good ol’ Andy, which is why I was fascinated when I read this quote on the business of what he did . . . and how he felt about art and commerce combining.
Here’s what he said:
“Making money is art and working is art, and good business is the best art.”
Andy Warhol was an artistic pioneer. He drew, sculpted, and painted what he wanted to . . . and introduced the world to a whole new perspective. And he turned those creative impulses into a financially successful enterprise that is flourishing decades after his death.
Making money and running a business were obviously never Warhol’s primary objectives . . . Cash can never be a motivator for anyone who wants to make great art, great theater, or even great hamburgers, really.
He focused on the product, which created the business . . . which is how art and commerce are best coupled.